If emotions work in regular old marketing and sales, then why wouldn't politicians use it to get into office? McCain's camp certainly using it by stressing how he was a POW, how he was injured and stayed enlisted, blah blah blah. I don't understand how that is important in how he will orchestrate this country? Can someone tell me how, getting shot down will make you a better Presidential candidate.
I may try that at my next job interview - I was shot by a worker who went postal..."I'm ready to be CEO and lead this company." Dude you worked in the mail room.
They even use this in the streets; I should be the 'top dawg' because I was shot 5 times. Really, you should have ran or been shooting back and not been shot. So the republicans are using the emotional-card (as are democrats) of McCain fighting in war as a reason to be president.
To me their convention is kind of boring; but they are a different party so they may do things differently. Reporting, not live - Chicago Funnies