50 has turn $.50 into a household name within the younger inner-city communities and now plenty of corporate communities. I would be suing because of the insult - "change my name and to 89 cents. Do you know how much the hip hop community will be laughing?" Apparently, Taco Bell doesn't know; thus why I think 50's really suing. It's for the disrespect. A disrespect that could cost the company 4 million in damages towards Curtis Jackson.
-Sources close to 50 said, "His name is 50 Cent, for short people call him "fifty" if he took on the name 79 Cent, what would people call him? Seventy-nine? It doesn't make sense. If you're not going to get permission to use him, at least make it good whatever you do."